Research Blog: Music Video Conventions

My group is doing a Selena Gomez & The Scene pop song, titled “Who Says.” This type of song usually portrays elated emotions as well as lifting people up throughout music videos. 

CLAMPS 
- People in videos like these usually wear casual clothesaccessories, sunglasses, layering, and shorts. The hairstyle is usually let down. Men usually wear hats.  
Their makeup is soft. Including mascara, lip gloss, eyeliner, and neutral eye shadow. 
The lighting is usually vibrant or soft. It may look vintage, filtered, grainy, and a yellow tint. 
- The people in videos usually act happy and let loose. Many people are also dancing. 
The props used in alike pop videos are hairbrushes, lipsticks, balloons, microphones, phones, mirrors, shoes/heels being held, and cameras. 
The setting is usually outdoors, stores, restaurants, etc. There is a variety of settings in one video. For example, a setting could be a party. 
CAMS
- Close up shot
- High Angles
- Eye level
- Low Angle
- Tracking Shot
- Wide shot
- Mid shot
- POV shot
Sound 
Soundtrack: This is thmusic sung by the artist. 
Ambient sounds: These represent background noises, such as texting, cars, wind, etc. 
Dialogue: This is usually at the beginning or end of the music videos. 
Editing 
Spilt Screen- shows two clips at once 
Fade in/out- adds a dramatic effect to the beginning and end of the video 
Slow motion- adds a dramatic effect of the action  
Shot reverse shot 
Cutaway  
Jump cut 
Tracking shot
- Selfie shotrepresents the action of taking a selfie 
Candid shot  



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