Research Blog: Music Video Conventions

My group is doing a Selena Gomez & The Scene pop song, titled “Who Says.” This type of song usually portrays elated emotions as well as lifting people up throughout music videos. 

CLAMPS 
- People in videos like these usually wear casual clothes, accessories, sunglasses, layering, and shorts. The hairstyle is usually let down. Men usually wear hats.  
- Their makeup is soft. Including mascara, lip gloss, eyeliner, and neutral eye shadow. 
- The lighting is usually vibrant or soft. It may look vintage, filtered, grainy, and a yellow tint. 
- The people in videos usually act happy and let loose. Many people are also dancing. 
- The props used in alike pop videos are hairbrushes, lipsticks, balloons, microphones, phones, mirrors, shoes/heels being held, and cameras. 
- The setting is usually outdoors, stores, restaurants, etc. There is a variety of settings in one video. For example, a setting could be a party. 
CAMS
- Close up shot
- High Angles
- Eye level
- Low Angle
- Tracking Shot
- Wide shot
- Mid shot
- POV shot
Sound 
- Soundtrack: This is the music sung by the artist. 
- Ambient sounds: These represent background noises, such as texting, cars, wind, etc. 
- Dialogue: This is usually at the beginning or end of the music videos. 
Editing 
- Spilt Screen- shows two clips at once 
- Fade in/out- adds a dramatic effect to the beginning and end of the video 
- Slow motion- adds a dramatic effect of the action  
- Shot reverse shot 
- Cutaway  
- Jump cut 
- Tracking shot
- Selfie shot- represents the action of taking a selfie 
- Candid shot  



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