Editing Blog

On October 11th, my group and I edited all of our shots together into one complete commercial. Since I had recorded all of the shots, I transferred them into an application called CapCut so my group could access it as well. Some of the shots we had taken were too long and took much space up from the entirety of the video. Therefore, my group and I had to cut some of them into shorter clips, while still having it make sense. We made everything fit into a final time of 28 seconds. However, it is still missing the logo that my group and I want to add at the end of the film. I feel that it is essential to add the JanSport logo to finalize the video. Not only will this conclude the commercial, but it will also remind the audience what product the video is persuading. It will leave them thinking of the name "JanSport" which will overall complete the goal of intriguing and making them want to purchase the backpack. Furthermore, referring back to my idea to make the commercial look vintage, my group and I added some filters that fit the suggestion. I loved how each scene turned out to look and my group agreed, so we left it with the multiple improvements. By this point in editing the commercial, I can see that, in the end, it would turn out looking amazing. I loved how it was looking so far, however it was still missing the voiceovers from multiple people, the bell sound towards the end of the first shot, and the JanSport logo. Moreover, when my group and I had just commenced the planning a while back, we wanted to add a reverse edit near the end where "Leila" is walking up the stairs. I tried to add this motion, however we were a bit in doubt and unsettled by how it looked, so I decided that it was better to work on it next time that we edit due to the fact that we were also running out of time in class. Lastly, my group and I had very effective communication that led us to figuring out all of our desires that we wanted for this film. We came to the conclusion that we wanted to use the audio "Take On Me" by the band a-ha. It fit the plot of our video and enhanced the film by adding interest, suspense, and excitement. It was a fast-paced sound that is supposed to make the film appear accelerated to the audience. All in all, the application I used, CapCut, made the editing flow together easily and made the process enjoyable.





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